Primary Research - 2

The following is some research I done in to the market I'm advertising for in the form of a questionnaire and 3 interviews:

 Questionnaire (voted by 5 people):

1. What genre of advert do you prefer?

• Comedy: 6
• Drama: 2
• Family: 2

2. Do you think good adverts make you want to buy the product?

• Yes: 2
• No: 4
• Depends how good: 4

3. Would you prefer a lighter or darker looking advert?

• Lighter: 8
• Darker: 2

4. Which persuasive techniques do you prefer?

• Sales and Offers: 4
• Persuasive Language: 2
• Celebrity Endorsement: 4

5. Are you interested in promotional discounts for events?

• Yes: 4
• No: 2
• Depends: 4

6. Do you prefer original flavours or old (e.g. Strawberry, Chocolate etc)?

• Original: 6
• Old: 4

Interviews:

Interview 1, Alan: “In adverts I like something that keeps my attention until the ad finishes. Most of the time its funny adverts that help me do this and I think it helps the message ponder the mind. An example that springs to mind are those Dr. Pepper adverts or the Cravendale Milk ad with the cats. When it comes to an advert making me buy the product, it would need some suggestive dialogue to make my taste buds burst.”

Interview 2, Niklas: “I don’t really find that an advert makes me buy a product. I go by what I know I like. If a new product is released I may be persuaded by the use of language or how the advert uses clever techniques.”

Interview 3, Joe: “Humour is important for me. If every ad on TV was at least amusing, advert breaks wouldn’t seem so boring or long. Unique adverts also impress me.”