Developing Advert Campaign

The Aim:

Below are my plans for a new fizzy drink product with a target market of boys aged 14-18. The product will be called Komet Ride with a space theme to the brand as well as advertising campaigns. The video advert will consist of a very cheap sci-fi style setting along with very cheap props to make an amusing space themed ad that will appear to the targeted audience. This is all because my research shows that people respond well to funny adverts.

Brand:

The following is a can design for my product 'Komet Ride'. It contains all information and will fit perfect on to a drinks can.

Target Audience profile:

The following is a profile of an imaginary consumer:

Name: Rodger Flumpty

Sex: Male

Age: 18

Hobbies: Music, Guitar, Saving the world.

Why he drinks Komet Ride: “It powers me up when I need to save the Earth and beyond. Oh, and I look like a bundle of loveliness.”

Synopsis/Treatment:

Synopsis:

My brand name is ‘Komet Ride’ which as you may guess takes on a space theme. For this I will have some kind of geeky male playing the role (within the ad) as some kind of space hero. His role will be to protect a female character from an alien in the background. Amongst a badly written script, the serious/cheesy acting should all push towards an amusing advert for my market.

Treatment:

Setting:

September 2011.

A field.

At least 3 characters.

Day.

The advert would begin with a shot of an unimpressive and non scary alien with stereotypical 50s horror music for around two seconds. Here we then see our male hero standing proud with a female looking scared. The hero will be holding some kind of cheap looking ray gun while the female clings on to his jacket. At this point the alien would be slowly approaching them in a parody fashion.

Amongst this, the hero would reassure the damsel in distress that he will save the day from drinking Komet Ride while displaying the product. Also during this action, the background music would either consist of a music track from the band Hanzel Und Gretyl (of which the product name arose) or some music by me that I could produce at home. The Hanzel Und Gretyl option would be more effective and either choice would give an upbeat space rock vibe to the advert.

After he explains that the drink gives him extra strength and special abilities, some amusing dialogue ends the acting side of things before the music rises in volume with the brand logo and slogan (“Get Spaced!”) now covering blurred footage of the cast before cutting abruptly. The shot types for this advert would mainly be 2S/WS/MCU/CU’s. CU’s would be used on the main character to try and charm the viewer as well as amuse with facial expressions. No lighting would be needed and the only necessary equipment would be a Camera/memory card and a microphone.

Music:

Start music could be an old 50’s shock movie music as an alien appears on screen. The remaining music would be upbeat rock with a spacey feel. The title of my brand is the same of a spacey sounding rock song so this could be used or I myself could create some music in a similar style to match the slogan “get spaced!”

Style of Editing:

The pace of the editing would match the tempo of the music attached to the advert. Cuts would occur every few seconds on the beat of the song. Cuts to background characters would be frequent in order to keep amusement going.

Characters:

The main character would be some kind of hunky space hero posing like he knows exactly how amazing he is. A female character could be beside him acting scared and holding on like he is her saviour. Background characters would be at least one dressed as an alien playing the Antagonist.